A new wave of creativity sweeps through M Avenue with the launch of M’otion, an exclusive space born from the imagination of Mr. Nabil Slitine, founder of M Avenue, in collaboration with the talented filmmaker and artistic director Amir Rouani.
This innovative initiative stands as a beacon, illuminating the richness and diversity of Moroccan creators, infusing a fresh dynamic into Morocco’s luxurious landscape. This poetic and creative gallery positions itself as a venue for exhibition and celebration, showcasing refined craftsmanship, masterpieces, and authentic jewels of Moroccan art.
A sanctuary of creative and artistic excellence ‘made in Morocco.’
By providing a prestigious stage for the renowned names in luxury ‘made in Morocco,’ M’otion is steadfastly committed to enhancing the reputation of Moroccan creators and contributing to the flourishing evolution of the luxury sector within the country. Among the twelve dazzling stars of this vibrant exhibition, exceptional creators who are true architects of Moroccan elegance, such as Yassine Morabite, Leila Hadioui, Mina Binebine, Zakaria Bendriouich, Zyne, and Khalid Naitzehou, take their place.
M’otion, where the art of evoking emotion resides.
Each creator and designer showcased at M’otion has been curated by Amir Rouani in a unique display, adorned with a specifically chosen color to harmonize with each artist’s artistic universe. A captivating chromatic explosion intended to magnify the creations and evoke emotions in passersby.
Each hue has been selected to engage with the aesthetics and creative perspective unique to each artist, providing a sensory experience of rare intensity. These colorful arrangements represent an exquisite visual alchemy, a harmonious symphony between colors and the essence of the exhibited creations.
M’otion at M Avenue serves as a unique showcase, brilliantly revealing and highlighting the extraordinary craftsmanship of Moroccan designers and creators. A dazzling gallery in this already sought-after destination, where art, culture, and luxury merge to offer an immersive, inspiring experience—an invitation to marvel for visitors from Marrakech and beyond. A must-see experience under any circumstances!
